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Dynamics 365 Business Central is a strong finance and inventory system, but its built-in sales tools are not where most growing companies want to run marketing and pipeline. Those teams often choose HubSpot, and the result is two disconnected customer databases: HubSpot cannot see what a company bought or whether it paid, and Business Central has no record of the deal that led to the order. A Dynamics 365 Business Central HubSpot integration fixes this by syncing customers, items and prices into HubSpot, converting closed-won deals into Business Central sales orders, and returning invoice and payment data to the HubSpot company record. AIONDATA builds it against the Business Central API and the HubSpot CRM API, tailored to your posting setup and pipeline.
Outcomes
Deal-triggered actions are near real-time through HubSpot webhooks. Business Central supports webhooks on many entities, which we use where the tenant allows, backed by a scheduled delta pull every 10 to 30 minutes for items, prices and posted documents. We tune the intervals to what your sales process actually needs.
We define a mapping for HubSpot properties, Business Central fields, dimensions and posting groups before building, creating custom properties in HubSpot as needed. Deduplication relies on a Business Central customer number stored on the HubSpot company plus domain matching for new records. Failures are logged with the Business Central error, retried automatically for transient issues, and surfaced in a review queue when data needs fixing.
Yes. We can build a custom MCP server exposing both systems so an assistant can look up a company’s open invoices, recent orders and deal history in one conversation, or create a HubSpot task when an invoice goes overdue. Write operations are scoped and can require approval.
A standard scope covering companies, contacts, products, deal-to-order and invoice sync takes a few weeks including sandbox testing. Multi-company environments, custom AL extensions or HubSpot custom objects push the timeline toward two to three months.
Other pairs involving Dynamics 365 BC or HubSpot.
Share your objects, volumes, and timing needs — we'll come back with a written scope.